Latin America Energy Drinks Market Growth, Share, Size 2023-2028

El nuevo estudio de Informes de Expertos titulado ‘Mercado Latinoamericano de Bebidas Energizantes, Informe y Pronóstico 2023-2028′, presenta una evaluación exhaustiva del mercado, analizándolo según el tipo de producto, canal de distribución y las regiones importantes. La investigación rastrea las tendencias más recientes en el mercado y examina sus efectos sobre los principales factores de éxito y restricciones. Además, evalúa la dinámica del mercado y realiza análisis FODA y Cinco Fuerzas de Porter e indicadores clave de demanda y precio.

The new report by Informes de Expertos titled, ‘Latin America Energy Drinks Market 2023-2028’, presents a thorough evaluation of the market, analysing it according to the product type, channel distribution and important regions. The research tracks the most recent trends in the market and examines their effects on major success factors and restraints. Additionally, it evaluates the market’s dynamics and conducts SWOT and Porter’s Five Forces and key demand and price indicator analyses.

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Los aspectos más destacados del informe incluyen:

Vision General del Mercado (2018-2028)

• CAGR del Período de Pronostico (2023-2028): X%

Con la creciente popularidad de las bebidas listas para beber (RTD) y la agitada agenda de la creciente población de clase trabajadora, las bebidas energizantes están ganando popularidad entre los consumidores. La expansión del consumo de bebidas no alcohólicas en América Latina, como las bebidas energizantes, y el mayor consumo de bebidas envasadas en la región debido a la conveniencia son las razones que impulsan la industria de bebidas energéticas de la región. Además, los hábitos de compra por impulso y el aumento de los ingresos disponibles son otros factores que respaldan la cuota de mercado de las bebidas energéticas.

Adicionalmente, la expansión de la industria se ha visto incrementada por los esfuerzos de marketing, los altos niveles de reconocimiento de marca entre los participantes clave del mercado y las redes de distribución amplias y fluidas. La enorme popularidad de las bebidas energéticas entre los atletas y deportistas también ha aumentado la demanda entre las generaciones más jóvenes. Se prevé que el deseo de bebidas funcionales, la tendencia hacia un estilo de vida activo y el creciente número de clientes conscientes de la salud impulsen el consumo de bebidas energéticas bajas en calorías.

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Industry Definition and Major Segments

An energy drink can enhance mental alertness and physical performance and is rich in stimulants such as caffeine, sugar, and vitamins. It also contains herbal extracts, amino acids, etc. It comes in different types, such as drinks, shots and mixed, and they are different from sports drinks and soft drinks.

Based on the type of product, the market is classified into:

Drinks, Shots, Mixed

The distribution channels, according to the market, can be divided into:

Supermarkets / Hypermarkets, Convenience stores, Specialty store, Others

Key regions covered include:

Brazil, Argentina, Mexico, Chile, Others

Market Trends

All age groups enjoy the popularity of energy drinks. The easy availability of these beverages has increased owing to the rising popularity of energy drinks in recent years. Energy drinks currently come in a wide range of varieties with a distinctive taste and ingredients. It is consumed by people as a way of caffeine intake, while some consumers drink them for the vitamins and minerals they possess. There is a growing concern among consumers over health problems like obesity. As a result, consumers now favour calorie-free, sugar-free, natural energy drinks or diet beverages without alcohol as an alternative to the region’s drink with increasing amount of alcohol.

Nowadays, consumers are well familiar with the health risks of consuming liquid calories, which is influencing manufacturers to show the calories and ingredients on the packaging. Especially, the components in energy drinks must be disclosed by the producers. These developments have led to an increase in the consumption of healthy non-alcoholic beverages and natural energy drinks.

Key Market Players

The key players in the market are:

Red Bull, Monster Energy Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Inc, Others

In addition to information on company profiles and the latest changes in the industry, this study also includes information on their expansions, investments, mergers and acquisitions.

Latin American Market of Vegan Food

The new Expert Reports study entitled ‘Latin American Market of Vegan Food, Report and Forecast 2023-2028‘, offers an in-depth analysis of the market, evaluating by product type, distribution channel, and the key regions and analyses the key factors of success and limitations, it also tracks the latest trends in the industry. The report and studies its impact on the market in general. Additionally, it examines market dynamics, covering key demand and price indicators, along with market analysis based on SWOT and Porter’s Five Forces models.

In 2020, the coronavirus epidemic brought about a previously unheard-of increase in popularity for sourdough, pancake cereal, and dalgona coffee. It was largely possible due to social media platforms and the growing popularity of flexitarian diets among consumers. More than ever, customers seek to minimise the environmental impact and adopt vegan diets, resulting in the proliferation of vegan industry, which is anticipated to expand during the forecasted period.

Options for meat and seafood made with plant-based products are constantly being introduced by different market competitors. Consequently, they are luring vegan customers by offering the replicas of different types of meat. Additionally, as it is anticipated to replace other meat-based items like meat patties on the market, thereby aiding the innovation in the the fast-food industry.