Google Penalties Guide And How To Recover
Why you want to care about the Google penalties which can destroy your business and your website is also losing the Traffic, Leads, and Conversion. Are you worrying about the Google penalties for your business website?
Are you receiving a report of a manual action in Google Search Console? So don’t worry! We have a solution for you have to read our complete Google Penalties guidelines. After to reading this article, You can easily recover your website from Google Penalties. Google Penguin and Google Panda are Algorithms. The Algorithms follow the rules set by google and they deliver the desired outcome automatically.
If your website is penalized by google, then your website will receive a report of manual actions through Google Search Console. The manual actions report is sent only by humans, not robots and this known as manual penalty. this is not an algorithmic penalty. Algorithmic Penalty reports are not sent through Google Search Search Console.
When the violation that is reported in the manual action report is fixed. Then you are required to submit Reconsideration Request to describe the source of the problem as well as its purpose.
First of all we will know about the types of Google Penalties. The first type is the Google Manual penalty. The other type is the Google Algorithm penalty.
Google Manual penalty
If your website will not follow the Google Webmasters Guidelines may be penalized by Google. Google will rank your website low in search engine result pages. Manual Penalties are not automatically applied. It is applied in a manual way. Google has its own working team. Which is to investigate which websites are not following Google Webmasters Guidelines. If your website they are checking will not following the guidelines of Google Webmasters. So they will puts your website on a manual penalty.
Google Algorithm penalty
Google Algorithmic Penalties are automatically applied to the website. Algorithmic Penalties works on the rules set by Google. Google’s core update, Google Panda hit many websites in 2012 due to duplicate content. Google Penguin Algorithm is also using in addition with Google Panda Algorithm. Google Penguin Algorithm is used to reduce webspam in search engine. If your website will not follow the guidelines of Google Webmasters. So, these Algorithms will penalize your site. So, your website will lose its keywords and URL’s in SERP. And your website will be down-rank in SERP.
Here is the Google Penalties Guide of common mistakes below that are taken by people on their websites. And we are also explain how to recover from these Google Penalties.
1- Cloaking/Sneaky Redirects
Cloaking is the act of showing different pages of their website to Google than showing different pages of their website to Users. This means showing different pages to crawlers of google and then different pages to users. This is a misguided action. And Google Punishes these websites.
Sneaky Redirects is the websites redirect users to different pages than showing different pages to Google Crawlers. This is also a very bad act by websites and Google punish them. Both of these Cloaking and Sneaky Redirections actions violate Google Webmaster Guidelines. This is an important part of this Google Penalties Guide.
How to Recover from Google Penalty?
- If you are punished by google for Cloaking/Sneaky Redirects Penalty. Then now you will fix this issue.
- You will need to move to the Google Search Console.
- Click on Crawl which is available on the Sidebar of Google Search Console.
- When you will click on the Crawl option then you are Clicking on Fetch as Google.
- After this, you will fetch pages from the affected portion of the website.
- You will need to compare the content that is on your webpage to the content fetched by Google.
- Check all the website redirections. And if you find Sneaky Redirections then remove these from your website.
- When you will fix these issues then you will submit a Reconsideration Request on it. After this fixing issues then Reconsideration Request is important.
2-Keyword Stuffing/Hidden Text
Keyword Stuffing is the practice of putting keywords on a webpage so many times for the sake of ranking higher in Search Engine Result Pages (SERP). For Example, Some web pages fill keywords like phrases or the same words so many times in a webpage. It Sounds Unnatural. And This is against Google Webmasters Policy.
Hidden Text or Links is the practice of placing content on a webpage only exploiting Google Search bots/crawlers. And the hidden text/links are not easily viewable by the human eye. Because The Hidden Text Color is similar to the webpage background-color. Some Webpages on Google have hidden text behind an image.
And some are using CSS to position text off-screen. Some Pages use Text to be hidden by setting font size to 0. In Some Cases, Webpages are hiding their links by linking only one small character like a hyphen (-) in the middle of a paragraph. This is also a most important part of this Google Penalties Guide.
How to Fix them?
- Firstly you will need to move to the Google Search Console.
- And Click on Crawl which is available on the Sidebar of Google Search Console.
- When you will click on the Crawl option then you will Click on Fetch as Google.
- After this, you will fetch pages from the affected portion of the website.
- Then Now you will look for the text that text color is similar to the webpage background color.
- Also, You will look for text that is using CSS styling or positioning. Re-Style hidden text on your web pages. After this, they will viewable to human users.
- Fix Keyword stuffing in a way that removes paragraphs that are using the same words or phrases so many times without context.
- Google only allows 1.5-2.0 percent of keywords are using on the webpage of your website. So if any of your web pages violate this range then fix them.
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