09 Strategies That Actually Grow Instagram Account
With over a billion monthly users, Instagram is now the third-largest social media platform in the world. While we use Instagram to connect with friends and post photos from our lives, it’s also a great way to grow your business and boost your genuine Instagram followers.
Whether you are an influencer, brand manager, or entrepreneur, Instagram has become a great option to increase your following. While it is everyone’s goal to quickly build an Instagram account, it is not an easy task. According to the benchmark, 52.35% of Instagram followers have less than 1000 followers.
The second largest segment includes 1,001-10,000 followers 37.41% of Instagram users. Overall, less than 10% of Instagram accounts have more than 10,000 followers. Many websites claim to help you grow your Instagram account quickly, but the advice they give is general. They will say things like
- “Use location in your messages”
- “Collaboration with another brand”
- “Start a branded hashtag”
While some of these may work, they are not helpful at all for most beginners. How many new accounts can be attributed to the growing number of followers tagging Denver, Colorado in an Instagram post?
Or how many new accounts can work with big brands in their free space? I don’t know any. As with anything, there is a hierarchy of what works and what doesn’t. We are here to give you only the best tips on how to create Instagram accounts fast.
The most important aspect of creating an Instagram account is understanding your audience. Expert market research samples can give you the information you need to understand your audience.
In this article, we discuss 9 strategies to help you grow your Instagram account. So if you regularly share posts on the same topic, use related hashtags, and include niche keywords in your bio namespace, Instagram will place you in a specific search category.
Also Read This: Understanding TikTok’s Algorithm To Increase Likes
Create a niche Instagram account
The first thing to do before even creating an Instagram account is to find a profitable niche. Because if you have a niche account, you can grow your follower count faster than if you target a general audience.
The Instagram algorithm makes recommendations based on relevance. So if you regularly share posts on the same topic, use related hashtags, and include niche keywords in your bio namespace, Instagram will place you in a specific search category.
Find hashtags that help you make a difference
After deciding to dedicate our Instagram to a specific niche, we wanted to make sure people in that community discovered our new account. And what’s the best way to do this on Instagram? hashtags.
We’ve found that the best way to find relevant hashtags is to start with the most important tags and use those as a starting point. All of these hashtags had a high post count, which was great, but also meant that other users could dominate them.
To avoid the buzz of our posts, we looked at influential accounts in our niche to see what hashtags they use. Some websites make this process easier, but we’ve found that manual searches work best for us.
After spending some time collecting different hashtags, we’ve made a small list of the most popular hashtags, down to those with only a few thousand posts.
Our idea was to dominate these smaller hashtags, gain followers and ingratiate ourselves with the Instagram algorithm to make it more visible on the most popular hashtags.
It’s a tactic that quickly pays off. Despite not gaining a place in the top posts section of a popular hashtag, we saw an increase in traffic due to the overall dominance of smaller hashtags.
Awesome aesthetic Instagram theme
This is the first step in creating an Instagram page. Your Instagram aesthetic is the first thing people see when they visit your Instagram page.
A consistent feed with the same colors and theme can often make a difference if someone follows you or not.
How many times have you looked at a page and realized that some of the posts were selfies, infographics, and cat videos and you had no idea what was going on? How many of these pages do you follow? Probably not too much.
A good Instagram theme is one of the easiest things to try these days and can help you with the overall social proof of your Instagram page. So how do you make a great Instagram page? Well, it depends on the nature of your Instagram page. If you have a business account, your theme is probably your product.
If you don’t create your content and only publish content from others, it’s pretty easy. Your Instagram may not have the same colors, but your content will have the same theme.
Optimize your profile for discovery and growth
Next, you should pay attention to your public profile. Think about what you want people to do when they land on your Instagram profile. You want them to follow you, right?
How your profile looks to new visitors is important because you want to grab people’s attention and get them to click the following button.
Here is a simple checklist I developed for Instagram profile verification and optimization. You can use them as a guideline to improve profile recognition and get more relevant followers.
Your Instagram profile has:
- Full company and contact details (e.g. phone, email, website, location)
- Name space-optimized with industry keywords (e.g. “Alice Social Media Manager”)
- An informative biography that tells people who you are, what you do and gives them a reason to follow you
- A clear call to action that encourages people to follow you (e.g. “View vegan recipes”)
- Custom link in bio (tip: use the combine tool to add multiple links)
- Attractive avatar (personal photo or company logo)
- At least 8-10 high-quality posts on your channel so your viewers know what to expect
Also Read This: Building An Engaged Community: How To Attract Genuine Instagram Followers.
Publications several times a day
Even with a carefully curated list of hashtags, no Instagram account will gain followers unless you post a lot of content. To set up our account quickly, we signed up for Buffer’s Scheduler.
We used the 14-day premium trial, which meant we could schedule as many posts in advance as we wanted. This allowed us to schedule posts for weeks and do all the work at once. At the end of the trial period, we already had a good subscriber base.
With the free Buffer account, we have set up five different publishing windows and aim to publish three to five articles per day. This regularity keeps us on users’ radars.
If someone isn’t following us when they first see one of our posts, they can follow us when they see our fourth or fifth post.
We tend to post simple images on our profile and a lot of our content gets picked up by Pinterest and gets credit where possible.
However, depending on the community you want to reach, places like Reddit, Twitter, or TikTok can be true gems or just create original content.